In addition to discussing this with customers and a/b testing, I think you should consider the capital your firm has available. If you have sufficient capital t

In addition to discussing this with customers and a/b testing, I think you should consider the capital your firm has available. If you have sufficient capital to use a commission model, that lines up all of the incentives correctly. However, you should also pay attention to the cost to onboard the new customers. If this cost and/or time commitment is significant, you may have additional pressure on your bottom line during a time of high growth. You should also think about how many customers only conduct one of these deals and then drop off the map. If your cost to onboard is high then these customers will pose problems with your commission model. You might consider adding a commitment to a minimum number of events(deals) or price points if they want the commission model. That should help address the possibility of one time users becoming a liability.