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Most people (IMO correctly) assume that the point of Android is to make Google the default search on mobile phones. As more and more people use mobile devices t
by edanm 16y ago
Most people (IMO correctly) assume that the point of Android is to make Google the default search on mobile phones. As more and more people use mobile devices to search, and search is after all Google's core business, it has an enormous interest in tapping into the mobile search market. And I'm guessing many users will choose to use the default search provider the phone uses.
So the theoretical threat is that Amazon/Apple will negotiate a deal with Microsoft to use Bing as the default search on their phones, thus losing Google a lot of customers.
More about their Android strategy here: http://abovethecrowd.com/2011/03/24/freight-train-that-is-android/ http://abovethecrowd.com/2011/03/24/freight-train-that-is-an....
- bad_user 16y agoA deal with Microsoft wouldn't make sense and Amazon would shoot itself in the foot if it did that, simply because most users are expecting to see Google's logo and when searches won't work so well on Bing, they'll assume that's because they are using a Google-clone (regardless of the technical merits of Bing versus Google). I'm seeing a company like Amazon switching to Microsoft alternatives only in the case of a total war, in which Amazon would want to hurt Google by any means necessary, even if it compromises their own products. I'm pretty sure Apple thought about replacing Google's services by now, switching to Microsoft. There have been rumors about it too. They haven't done so yet, even though they are pretty upset about the existence of Android. Google's lock-in is better than one would think. IMHO, I'm seeing Amazon approaching Google in the interest of collaboration, especially since they can complement each-other nicely.