Love this idea. It hits pretty close to home with an area I've been thinking about for a while. Here's my biggest concern (given that I've considered building

Love this idea. It hits pretty close to home with an area I've been thinking about for a while. Here's my biggest concern (given that I've considered building in this almost exact space before): how do you get people to overcome the extra cognitive friction in using your product versus just whatever they can find with Google? Is there basically a cold start break point you get past where the product has enough product review detail that originates on your platform that it becomes an authority and destination? I like that a lot. As you can tell, I'm already personally sold on the need for the product based on the shoddy and compromised quality of product reviews on major channels like Amazon. I think it's a big problem. I just don't know what the big fix is going to be.