Apple is more akin to a Fashion Line than an Electronics company They have a premium price not because they are a premium product but because "influencers", ce

Apple is more akin to a Fashion Line than an Electronics company They have a premium price not because they are a premium product but because "influencers", celebrities, and the wealthy use them, thus they "must be premium" and must have a high $$$ It is perception vs reality, it is marketing vs substance In this Apple is Genius at perception and marketing