I'm not affiliated with Numenta in anyway. I just follow their work. This paper introduces their SDR concept by applying it to deep learning and demonstrating

I'm not affiliated with Numenta in anyway. I just follow their work. This paper introduces their SDR concept by applying it to deep learning and demonstrating similar results with improved speed and power efficiency. They are not trying to do deep learning at all. In fact, it's the opposite. They are trying to say "deep learning is not the right model" but without explicitly saying it which would surely get everyone to just dismiss them right off the bat.