Neat. While the intangible share increases, there will always be a baseline intangible share -- the wires of the internet, to give a coarse and simple analogy.

Neat. While the intangible share increases, there will always be a baseline intangible share -- the wires of the internet, to give a coarse and simple analogy. What do you propose in improving balance sheets to keep track of abstract entities such as IP and brand? These quantities hardly seem measurable until they translate into "actual dollars" which may or may not happen.