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I am not surprised that corporations will advertise somewhere morally questionable. I am (very slightly) more surprised that they still think Facebook advertis
by rossdavidh 6y ago
I am not surprised that corporations will advertise somewhere morally questionable. I am (very slightly) more surprised that they still think Facebook advertising is a good (in the sense of "effective") use of their money, given all that has come out in the last few months about how poorly targeted FB's supposedly targeted advertising is.
But then, perhaps the answer is that almost all advertising is really poorly targeted and a waste of money, and CEO's (and their advertising departments) are just not willing to accept that.
- mliker 6y ago> I am (very slightly) more surprised that they still think Facebook advertising is a good (in the sense of "effective") use of their money, given all that has come out in the last few months about how poorly targeted FB's supposedly targeted advertising is Would love to learn more about how "poor" this targeted advertising is, considering most SMBs use digital advertising by Google/Facebook to reach the customers they want.
- bigphishy 6y agoAdvertising on facebook is a waste of money.
- chillacy 6y agoThere are many losses in the funnel to conversion, poor targeting is probably not even the biggest. At the end of the day if you can spend $1 in advertising and make $2 in sales, who wouldn’t press that button again and again and again?