Sure, Facebook and the conventional media both compete for the same eyeballs and ad dollars. The conventional media is critical of the upstart Facebook in part

Sure, Facebook and the conventional media both compete for the same eyeballs and ad dollars. The conventional media is critical of the upstart Facebook in part because of legitimate complaints (spread of fake news, triviality, etc.) and in part because they are jealous. What does the Girardian analysis add? Is mimetic competition different than regular competition? Is a Girardian scapegoat different than a normal scapegoat?