> Unilever said Thursday that it felt Facebook has made enough progress for it to feel comfortable resuming advertising with the company. > Facebook, Instagram

> Unilever said Thursday that it felt Facebook has made enough progress for it to feel comfortable resuming advertising with the company. > Facebook, Instagram and Twitter have committed to better management of harmful content on their platforms, agreeing to common definitions for 11 harmful content areas, consistent reporting on the prevalence of such content on their platforms and independent auditing, Unilever said in a statement. If they had stated upfront what their conditions were to return to the platform I would have believed it. But now without evidence of any measurable improvement Unilever suddenly feels like Facebook is "fixed". More likely is Unilever thinks with the US presidential election over and Trump out there won't be such a big "hate for profit" backlash anymore. They probably don't want to miss out on the revenue the Facebook ad's generated.