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Presumably they used this as an experiment to see if their Facebook ads were worthwhile? Sort of a bad time to do it with all the confounding factors but should
by mastax 6y ago
Presumably they used this as an experiment to see if their Facebook ads were worthwhile? Sort of a bad time to do it with all the confounding factors but should be clear enough. I suppose this means the ads worked or the marketing director was persuasive.
- chevman 6y agoAre folks not aware of the idea of a 'control' group or 'hold-out' group? It's easy to mathematically prove the effectiveness of some types of direct response digital advertising, such as what corporations are running on Facebook.