Targeted ads are harder to tune out. I'd rather spend minimal effort on discarding those parts of the screen. I think the greater harm done is in the informati

Targeted ads are harder to tune out. I'd rather spend minimal effort on discarding those parts of the screen. I think the greater harm done is in the information collected for it to be called personalised. Once it's accurately personalised and you're willing to consider buying something, then ads could be more justifiable. That's the path of excessive consumption.