I think one root of negative sentiment comes from the real-time bidding (RTB) system. Under RTB, there's outward information exchange of a granular personal pr

I think one root of negative sentiment comes from the real-time bidding (RTB) system. Under RTB, there's outward information exchange of a granular personal profile to an uncontrolled number of third parties, based around a taxonomy that contains what EU/UK law defines to be sensitive health information. This happens behind the scenes, invisible to the user. The end result is that incredibly granular, highly sensitive data points are being shared alongside persistent unique identifiers for users. Examples of this include inferred HIV positive status etc [0]. All being passed around thousands of intermediaries in real-time. Some more info on this is at https://www.iccl.ie/human-rights/info-privacy/real-time-bidding-evidence/ https://www.iccl.ie/human-rights/info-privacy/real-time-bidd... (former Brave guy is now at ICCL leading their campaign work against RTB) [0] https://www.iccl.ie/human-rights/info-privacy/rtb-data-breach-2-years-on/ https://www.iccl.ie/human-rights/info-privacy/rtb-data-breac...