Sony takes LG OLED panels and rebrands them with their own signal processing. It REALLY makes a difference if you are into 22fps or 4-4-2 pulldown with movies.

Sony takes LG OLED panels and rebrands them with their own signal processing. It REALLY makes a difference if you are into 22fps or 4-4-2 pulldown with movies. Every once in a while Costco has the Sony OLEDs at the same price with the LG's (normally the Sony's are more) - that's the time to buy! Same OLED panel, but Sony's video processing is better so if you catch them when they are price the same pick the Sony!