Seasonality is huge at Amazon. And it depends on the nation too. US, Japan, and EU states all have wildly different seasonalities. Seasonality here should be co

Seasonality is huge at Amazon. And it depends on the nation too. US, Japan, and EU states all have wildly different seasonalities. Seasonality here should be construed at all levels. For example on a daily basis Japanese peak is after the work day ends, while US has a flatter curve since Americans are willing to shop online during their work day. And then there are special events like the world cup flatlining EU purchasing while US is unaffected.