The best way to get the fees under control would be for the major online ticket finders to start delisting airlines that were not upfront about their fees. It'

The best way to get the fees under control would be for the major online ticket finders to start delisting airlines that were not upfront about their fees. It's a risky choice on their part, but as it stands the travel sites have the most to lose. Any way you look at it, a lot of people are still going to fly regardless of the hidden fees, so there is little incentive there for the airlines to back down. Travel sites, on the other hand, depend on providing consumers with convenience and value. If consumers can no longer trust the ticket prices that they find there, then they simply won't bother with them anymore. In short, consumer behavior isn't going to change, and airlines have no reason to change. Travel sites have the most to lose from these fees and the greatest ability to cause a change. If this trend is going to reverse, it has to come from them.