“Yesterday, Airbnb went public at a price of $X. It has revenue of $Y. It was founded in year Z...” Versus “In 2008, the genius Brian Chesky woke up on a frig

“Yesterday, Airbnb went public at a price of $X. It has revenue of $Y. It was founded in year Z...” Versus “In 2008, the genius Brian Chesky woke up on a frigid San Francisco morning with a crick in his neck and looked out on the fog. He had just had a terrible experience with an evil multinational hotel chain...” (Just a hyperbolic example, not meant to be all encompassing) It’s less of a measurable outcome and more of a goal and methodology.