While the Apple TV could certainly offer game features, its appearance doesn't appeal to the target audience (the Xbox and PS3 definately look much more excitin

While the Apple TV could certainly offer game features, its appearance doesn't appeal to the target audience (the Xbox and PS3 definately look much more exciting). Therefore, Apple will probably have designed the iConsole in a somewhat more exciting look than the usual Apple products, which are all quite minimaistic (which I like, BTW).