1) I feel like this should be obvious, but somehow you didn't do it: you have to compare Domino's with other pizza places--almost all of which have always had i

1) I feel like this should be obvious, but somehow you didn't do it: you have to compare Domino's with other pizza places--almost all of which have always had internal delivery service--not an external hack like DoorDash. 2) Domino's was always great at delivery, and was always better than all other options (even for pizza). That they bothered to make a slightly better iPhone app than everyone else doesn't somehow affect this: you have to look only at strategy changes. Even the article gets this correct, by stating multiple times that Domino's has always been optimized as a pizza delivery company. > The most impressive part about Domino’s growth from 1960 to the early 2000s is that they became one of the biggest pizza delivery chains in the world with some of the worst pizza in the world.