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I would say this speaks to their efficiency. They probably have optimized routes and know exactly how long a trip is going to take and whether its worth offerin
by bko 6y ago
I would say this speaks to their efficiency. They probably have optimized routes and know exactly how long a trip is going to take and whether its worth offering delivery to that location.
I used to work as a pizza delivery person and there were some locations that were extremely inconvenient and were money losers to the shop in terms of effort, time I'm away from and order size. I remember spending 40 minutes to deliver a $10 sub for a $2 tip.
You can get even more granular with this and fire customers that live in complicated building complexes that take forever to traverse.
But on the other had, a national chain like Dominoes may want to serve some customers as a loss leader purely for the reputation