> Better pizza = more sales. Keeping it around long enough and word gets out that Domino's is good again That's not how it went down, and that's not how these

> Better pizza = more sales. Keeping it around long enough and word gets out that Domino's is good again That's not how it went down, and that's not how these things work. The Domino's brand value was in the gutter and would've taken forever to recover - management had to greenlight an absolutely massive advertising campaign to let people know about the new improved product, which is the only reason you know about it. They spent a ton of money and there's a chance it might not have worked. The prevailing theory at the time was that people don't give a shit about fast food quality, they just want food that's fast and affordable to shut the kids up for a bit. Cost cutting and squeezing every last penny out of the margins is the logical call in that environment, but management was competent enough to recognize there might be an untapped market for better tasting corporate chain pizza, and they were right. The article is overvaluing fluff like drones and self driving, but you're undervaluing their investments in streamlining the ordering process online and via the app. Arguably, they were the first major pizza company to really nail it, and it's paid off in spades. It used to be universally horrible everywhere, so everyone would still call in all their orders, and young people loathe picking up the phone.