> Domino's pizza tracking and online ordering is cool, but nobody orders Domino's because of it. I disagree. Ordering from your local pizza place (pre Uber Ea

> Domino's pizza tracking and online ordering is cool, but nobody orders Domino's because of it. I disagree. Ordering from your local pizza place (pre Uber Eats) usually meant ordering from the default options because there was no way you could get a custom order in without having some sort of mix-ups. And good luck if you tried to order to a non-standard location (like a college campus building). Ordering from the website removed all these issues, plus you could pay with a credit card beforehand so no cash transactions required. This combined with > Keeping it around long enough and word gets out that Domino's is good again, which means more sales and growth. and the ubiquity of Domino's locations made it the default option in many cases. It was good enough that it wasn't worth it to see if the local pizza place was better.