They tried to expand into the Nordics in 2017, with headlines promising opening hundreds of pizza places. By the end of 2019 they canceled all new plans of expa

They tried to expand into the Nordics in 2017, with headlines promising opening hundreds of pizza places. By the end of 2019 they canceled all new plans of expansion and have been trying to sell the restaurants since [0], really bland boring pizzas. A good example of not understanding the market while still forging on. In Sweden everyone has their own mostly immigrant ran local pizza place which is "the best", with pizzas ready for pickup within 10 minutes after a call or delivery through some Delivery Hero subsidiary [1], or on their own. Couple this with razor thin margins and all take home essentially being paid below table. Domino's tried to take on this market through upscale restaurants in premium locations with lower quality pizzas, really mindboggling. Here they are on the Delviry Hero app/page, though using their own people, probably because otherwise no one would even consider them as an alternative. [0]: https://www.theguardian.com/business/2019/oct/17/dominos-to-pull-out-of-scandinavia-and-switzerland https://www.theguardian.com/business/2019/oct/17/dominos-to-... [1]: https://en.wikipedia.org/wiki/Delivery_Hero https://en.wikipedia.org/wiki/Delivery_Hero