3 ms·

> That's it. Better pizza = more sales. I wish it were that simple. I mean, you can't have one without the other, but that's not the only important thing they

> That's it. Better pizza = more sales. I wish it were that simple. I mean, you can't have one without the other, but that's not the only important thing they did. The other really important thing they did was improve customer experience. Being able to order in whichever method has the least resistance for each customer is an important thing that shouldn't be ignored. They were the first pizza chain that made it possible to order by tweet, from your digital assistant, smart watch, etc. Then, after you order, they actually gave transparency into the order process, making more customers comfortable that the order had been received and was progressing. At the time, this level of transparency was missing from delivery -- there used to be this black hole between placing the order and receiving the delivery where you didn't know for sure if someone had actually seen your order come in. That improvement in trust was game changing and you know it's great because it seems so obvious after you see it.

tlogan 6y ago
I really think it is that simple. Better product will result in more sales: initially not so much but that extra profit you can spend on improving other component of the business. But who knows - maybe Applebee’s will become a great restaurant without improving their food.
- bonestamp2 6y ago
  > maybe Applebee’s will become a great restaurant without improving their food That's not what I said though... I agreed that improving the product is important. But, just because you build a better mousetrap, that alone doesn't guarantee that customers will beat a path to your door. There are many examples of an inferior product becoming the defacto product in a category even though a better product exists. So, there must be something else to Dominoes story, and there is! There is other pizza that I like more than dominos, but I still order dominoes sometimes because they've taken away so much friction and sometimes that outweighs a better product -- when you're time/focus limited and also need to get your family's dinner on the table. But, the product still needs to be good for that to work. Dominoes won because they did both.

tlogan 6y ago

I really think it is that simple. Better product will result in more sales: initially not so much but that extra profit you can spend on improving other component of the business. But who knows - maybe Applebee’s will become a great restaurant without improving their food.

bonestamp2 6y ago
> maybe Applebee’s will become a great restaurant without improving their food That's not what I said though... I agreed that improving the product is important. But, just because you build a better mousetrap, that alone doesn't guarantee that customers will beat a path to your door. There are many examples of an inferior product becoming the defacto product in a category even though a better product exists. So, there must be something else to Dominoes story, and there is! There is other pizza that I like more than dominos, but I still order dominoes sometimes because they've taken away so much friction and sometimes that outweighs a better product -- when you're time/focus limited and also need to get your family's dinner on the table. But, the product still needs to be good for that to work. Dominoes won because they did both.