4 ms·

I disagree with this. Yes it is true that they dramatically improved the state of their product which helped them substantially and that some of the novel deliv

I disagree with this. Yes it is true that they dramatically improved the state of their product which helped them substantially and that some of the novel delivery mechanisms are mainly PR hype, but I don't think it's fair to disregard all the work they have done at all levels to simplify the delivery process. Delivery from Dominoes is a seamless, reliable process. It is extremely easy to place orders however you want to place them; you can track the product through the stages of production and delivery in a highly granular way and be confident about when it will arrive; deliveries are fast, usually under 30 minutes; the product that is delivered always hits a certain level of quality in my experience; and you need basically zero interaction with a human to get it done. Contrast this with food delivery services like Doordash which take FOREVER (eg > 1 hour and frequently much longer than that); have unreliable tracking mechanisms and ETAs; result in food that usually arrives cold; are extremely expensive; always require interaction with a human; frequently result in mistakes; and have a dispute resolution process which basically involves Doordash et al saying not my problem or sorry but we don't give refunds, here's a 15% off coupon for your next order.

krisroadruck 6y ago
You must live next to an anomalous domino's location. My household orders 2x weekly, same order every time. Quality and delivery time varies wildly between orders, and the "tracker" is clearly an estimate rather than a true tracker. This has been true for years across several moves in several states around the country. Edit: Adding link to story where guy verifies tracker is not real - https://melmagazine.com/en-us/story/i-staked-out-my-local-dominos-to-see-just-how-accurate-its-pizza-tracker-is https://melmagazine.com/en-us/story/i-staked-out-my-local-do...
- parasubvert 6y ago
  I think you’re the one getting bad luck, Dominos is incredibly consistent everywhere I’ve been. Also, the Dominos tracker is real. (I have some knowledge of their IT systems). It doesn’t estimate delivery times, it just tells you the state of the order. It’s up to employees to actually move the state along, so it isn’t perfect. But it is an actual tracker.
saurik 6y ago
1) I feel like this should be obvious, but somehow you didn't do it: you have to compare Domino's with other pizza places--almost all of which have always had internal delivery service--not an external hack like DoorDash. 2) Domino's was always great at delivery, and was always better than all other options (even for pizza). That they bothered to make a slightly better iPhone app than everyone else doesn't somehow affect this: you have to look only at strategy changes. Even the article gets this correct, by stating multiple times that Domino's has always been optimized as a pizza delivery company. > The most impressive part about Domino’s growth from 1960 to the early 2000s is that they became one of the biggest pizza delivery chains in the world with some of the worst pizza in the world.

krisroadruck 6y ago

You must live next to an anomalous domino's location. My household orders 2x weekly, same order every time. Quality and delivery time varies wildly between orders, and the "tracker" is clearly an estimate rather than a true tracker. This has been true for years across several moves in several states around the country. Edit: Adding link to story where guy verifies tracker is not real - https://melmagazine.com/en-us/story/i-staked-out-my-local-dominos-to-see-just-how-accurate-its-pizza-tracker-is https://melmagazine.com/en-us/story/i-staked-out-my-local-do...

parasubvert 6y ago
I think you’re the one getting bad luck, Dominos is incredibly consistent everywhere I’ve been. Also, the Dominos tracker is real. (I have some knowledge of their IT systems). It doesn’t estimate delivery times, it just tells you the state of the order. It’s up to employees to actually move the state along, so it isn’t perfect. But it is an actual tracker.

saurik 6y ago

1) I feel like this should be obvious, but somehow you didn't do it: you have to compare Domino's with other pizza places--almost all of which have always had internal delivery service--not an external hack like DoorDash. 2) Domino's was always great at delivery, and was always better than all other options (even for pizza). That they bothered to make a slightly better iPhone app than everyone else doesn't somehow affect this: you have to look only at strategy changes. Even the article gets this correct, by stating multiple times that Domino's has always been optimized as a pizza delivery company. > The most impressive part about Domino’s growth from 1960 to the early 2000s is that they became one of the biggest pizza delivery chains in the world with some of the worst pizza in the world.