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Just Google information marketing how to and you'll get tons of resources on how to go about doing this. There are lots of information marketers out there who m
by braindead_in 15y ago
Just Google information marketing how to and you'll get tons of resources on how to go about doing this. There are lots of information marketers out there who make a good, if not great, living by selling e-books, DVD's and whatnot via their website. Their MO is simple. Build a landing page, offer something for free (eg. a free report) to your visitors and get them to opt into your mailing list. Then upsell, upsell and upsell. It's harder than it seems and is a full time job. A simple website with a nice landing page and an opt-in form will do just fine, but getting traffic to it is another matter altogether. You would need to do SEO, Affiliate Marketing (eg. through ClickBank), AdWords, Article Marketing, Press Releases, Guest blogging, YouTube videos etc. to get decent traffic and build up the mailing list. The list then becomes your potential customer database and then you have follow the usual sales process to get them to buy your product.
There are some very good training courses out there on information marketing too. Of course they follow the same MO and you'll have to become a paying customer to learn how to do it. :)
- volandovengo 15y agoThanks for the pointers. You're right that it seems like it is a full time job. Probably if I really wanted to help her the best thing to do would be to hook her up with a information marker agent who would handle a lot of the strategizing for her while she provides the expertise.