2 ms·

I think you underestimate how hard it is to differentiate your product in what is essentially a commodity market. Most cities have a hundred pizza joints to or

I think you underestimate how hard it is to differentiate your product in what is essentially a commodity market. Most cities have a hundred pizza joints to order from, with quality and price being the only differentiator. That Dominoes was able to do that by branding might be "management school BS" (I love how tech people use that as a slur btw), but it has paid off for shareholders.

rowanG077 6y ago
They raised their quality and got more business. Literally the oldest path in the book. Domino's already has name recognition. They just needed to make their pizza actually good.
- listenallyall 6y ago
  > They just needed to make their pizza actually good ...while staying competitive in an extremely price-sensitive market, and figuring out how to get it to your door faster and hotter than VC-backed delivery services can. Not so easy. "You can have it fast, cheap or good. Pick 2" -- it's so common, it's a cliche. Domino's does all 3.
mythrwy 6y ago
Many (all?) Domino's stores are independently owned franchises.