“ The shift away from animal-based protein is mainly being driven by health concerns, experts say. Obesity, diabetes and cardiovascular disease increased in Bra

“ The shift away from animal-based protein is mainly being driven by health concerns, experts say. Obesity, diabetes and cardiovascular disease increased in Brazil in recent years as people adopted more sedentary lifestyles and junk food became increasingly cheap and accessible. Rising deforestation, much of which is driven by the meat industry, and an increasingly visible animal rights movement, are secondary factors pushing Brazilians to reduce or phase out animal products from their diets.”