"Huge" is a tough one to quantify, but in speaking to a lot of the regulated sectors like legal, this is a big area, and one that people are waking up to. One

"Huge" is a tough one to quantify, but in speaking to a lot of the regulated sectors like legal, this is a big area, and one that people are waking up to. One part of the issue is most aren't even aware they're breaking the law (or their regulatory obligations). You're right, there's certainly an online "bubble" around privacy/security, but equally, from the other perspective if you speak to people outside of the "startup tech" industry, they'd say the notion of randomly using third party services with unmanaged storage on personal accounts (a la iCloud) simply isn't an option for them. I guess when you add it up - regulated financial services, legal, anyone falling under GDPR who needs to show systematic measures in place, any serious business that needs to have processes that out-live any individual staff member, systems based around "convenient personal cloud" suddenly start to become the minority. Most serious companies won't allow company IP/data to be stored on "personal" systems (which would encompass iCloud and similar).