3 ms·

Why oh why would Apple build an actual tv when they can just build a box that plugs in to EVERY tv and puts iOS on them?? I don't understand why everyone think

Why oh why would Apple build an actual tv when they can just build a box that plugs in to EVERY tv and puts iOS on them?? I don't understand why everyone thinks Apple are going to build a tv, it's a ridiculous idea.

Ruudjah 15y ago
They already sell displays. Integrating ATV hardware into a display is not a big step.
- spydertennis 15y ago
  display != living room tv
  - spydertennis 15y ago
    Why am I being downvoted? Turning their display into a tv may not be a big step but turning their display into a tv that will replace the current living room tv certainly is.
  - msbarnett 15y ago
    This is a crucial point. The displays Apple sells are nothing like your average Living Room TV in dimensions, service requirements, or capabilities. Apple doesn't have the retail floorspace to stock or sell 50" TVs, they don't have experience with cable tuners and all of the other associated crap that distinguishes a TV from a simple display, and they don't have in-home warrantee repairmen; expecting the purchaser to schlep a 50" behemoth to the genius bar for service is out of the question.
    - deleted 15y ago
      [deleted]
    - qq66 15y ago
      They certainly have enough floorspace. Unlike Best Buy which has a whole wall of TVs from 10 different manufacturers, an Apple television would be only one or possibly two SKUs (a 42" and a 50" perhaps).
ary 15y ago
Because there is a layer of UI/UX between the screen and "their box" that Apple traditionally hates. If there is an Apple TV with a screen (and I'm not saying there will be) then you can be sure the input switching madness, weird motion interpolation, iron-maiden remotes, and shitty setup experience will all be gone. If it ever comes to exist, it will exist to close that final gap between Apple/iTunes and your couch.
- spydertennis 15y ago
  That makes some sense. However I would then argue that Apple should put all the 'TV stuff' (cable input, av input, etc) in the Apple TV and have that plug in to the TV. Added benefit of being way more portable/modular. EDIT: Actually I'm not sure that makes sense. It seems like Apple's goal is to get you consuming content through Apple. How would a TV be any better for that purpose than the Apple TV? With the growth of streaming video and the decline of cable it seems dumb to optimize for cable. The user experience would be for you to leave the input on the Apple TV all the time and do everything there -- tv, movies, iOS games/apps.
  - ary 15y ago
    Basically because Apple wants to control the whole experience from turning it on to turning it off. Not saying that everyone cares about that level of integration, but if the past is anything to go by then Apple does.

Ruudjah 15y ago

They already sell displays. Integrating ATV hardware into a display is not a big step.

spydertennis 15y ago
display != living room tv
- spydertennis 15y ago
  Why am I being downvoted? Turning their display into a tv may not be a big step but turning their display into a tv that will replace the current living room tv certainly is.
- msbarnett 15y ago
  This is a crucial point. The displays Apple sells are nothing like your average Living Room TV in dimensions, service requirements, or capabilities. Apple doesn't have the retail floorspace to stock or sell 50" TVs, they don't have experience with cable tuners and all of the other associated crap that distinguishes a TV from a simple display, and they don't have in-home warrantee repairmen; expecting the purchaser to schlep a 50" behemoth to the genius bar for service is out of the question.
  - deleted 15y ago
    [deleted]
  - qq66 15y ago
    They certainly have enough floorspace. Unlike Best Buy which has a whole wall of TVs from 10 different manufacturers, an Apple television would be only one or possibly two SKUs (a 42" and a 50" perhaps).

ary 15y ago

Because there is a layer of UI/UX between the screen and "their box" that Apple traditionally hates. If there is an Apple TV with a screen (and I'm not saying there will be) then you can be sure the input switching madness, weird motion interpolation, iron-maiden remotes, and shitty setup experience will all be gone. If it ever comes to exist, it will exist to close that final gap between Apple/iTunes and your couch.

spydertennis 15y ago
That makes some sense. However I would then argue that Apple should put all the 'TV stuff' (cable input, av input, etc) in the Apple TV and have that plug in to the TV. Added benefit of being way more portable/modular. EDIT: Actually I'm not sure that makes sense. It seems like Apple's goal is to get you consuming content through Apple. How would a TV be any better for that purpose than the Apple TV? With the growth of streaming video and the decline of cable it seems dumb to optimize for cable. The user experience would be for you to leave the input on the Apple TV all the time and do everything there -- tv, movies, iOS games/apps.
- ary 15y ago
  Basically because Apple wants to control the whole experience from turning it on to turning it off. Not saying that everyone cares about that level of integration, but if the past is anything to go by then Apple does.