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It seems strange to think that if it were specifically for the anniversary that it would be happening 2-3 days AFTER said anniversary (Saturday night and Sunday

It seems strange to think that if it were specifically for the anniversary that it would be happening 2-3 days AFTER said anniversary (Saturday night and Sunday instead of thursday). Also, Sunday seems like a strange day for a new product launch.

ary 15y ago
Compare the traffic in an American mall on Thursdays to the weekend and you have your answer.
estel 15y ago
The announce could be Thursday, and product launch on Sunday.