This is a little bit like: 'McDonald's should serve healthier food, like Salads'. 'What Google Wants' and 'What We Want' have reached a crude equilibrium and i

This is a little bit like: 'McDonald's should serve healthier food, like Salads'. 'What Google Wants' and 'What We Want' have reached a crude equilibrium and it's unlikely to change that much, even if there are obvious improvements to make. Qualitative improvements beyond need generally require a very specific corporate and cultural focus. If Sergei or Larry 'came back' and mandated it, the system would move around it. Or Sundar could, maybe, pull that off, but it's not in his DNA really. The lack of material innovation in search stopped over a decade ago. Otherwise, we should be getting betas every few months, with all sorts of options, features, etc. Even simple things like 'forever blocking a site by default' would be great.