I think what's scary is how much a blackbox it is. Some people rave at how the FB algo has improved to the point where they set the broadest ad audience possibl

I think what's scary is how much a blackbox it is. Some people rave at how the FB algo has improved to the point where they set the broadest ad audience possible. 2 years ago segmentation and testing was the name of the game. Now you apparently can just let it loose