You might want to read this: https://baremetrics.com/blog/i-sold-baremetrics https://baremetrics.com/blog/i-sold-baremetrics [1] Xenon Partners, who acquired B

You might want to read this: https://baremetrics.com/blog/i-sold-baremetrics https://baremetrics.com/blog/i-sold-baremetrics [1] Xenon Partners, who acquired Baremetrics has a "Playbook". The guy who is shown in the twitter image is Brian Sierakowski (https://www.linkedin.com/in/briansierakowski/ https://www.linkedin.com/in/briansierakowski/) who is in charge of running the "Xenon Playbook" for Baremetrics. What Xenon does is acquire floundering / stagnating / doing ok SaaS companies from founders who want to sell. They buy the company with a structured acquisition (see above) and then they run their "playbook" to pump revenue and profits. Then they will sell the company for some multiple. They will arbitrage their payments to the founder to make sure that cash flow works out. So, what you're seeing here is the Xenon playbook in action: accelerate revenues, decrease churn, slow payables, all that. I wonder what else is in their playbook. Xenon was itself acquired by a firm called DreamFactory which seems to have started the model in 2017 or 2018, and then took on the Xenon brand themselves to operate their SaaS Private Equity / Hedge Fund model. [1] HN discussion on the acquisition here: https://news.ycombinator.com/item?id=25045325 https://news.ycombinator.com/item?id=25045325