Diaspora had a lot of momentum and was endorsed by famous names, but failed to engage with and target the target market - which is mainly software folks and fre

Diaspora had a lot of momentum and was endorsed by famous names, but failed to engage with and target the target market - which is mainly software folks and freedom beards running ARM servers. Only once you have a sufficient developer community (a high enough beard count) can you hope to take on the unwashed user masses and industry pteranodons. Probably one of their main mistakes was not to use the accumulated funding to support someone in the role of a community manager. To engage with developers and early adopters you need to have regular and informative communication, and Diaspora's blog output has woefully fulfilled neither of those criteria.