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It counts sure but I'm saying on a balance sheet it's not useful to look at, per my example above. Increases in gross profits are much easier to look at, before
by cercatrova 6y ago
It counts sure but I'm saying on a balance sheet it's not useful to look at, per my example above. Increases in gross profits are much easier to look at, before they're used up for reinvestment.
- jelliclesfarm 6y agoThat’s why I gave the example of Amazon that has never posted anything more than 5% net profit margin ever..they do a good job at creating new jobs, new tax bases, reinvestment, Wall Street play, increasing business reach and new products. It’s a juggle. They are managing well so far. With a low profit margin. And they look pretty good.
- cercatrova 6y agoI think you're misunderstanding what I'm saying. It's fine if they reinvest profits, but I'm talking about for an observer, it's easier to tell how much more money a company is making through gross rather than net profits.