There are hundreds of ways you could do this, but here are my initial thoughts. First, look at how other information products like this are marketed and sold.

There are hundreds of ways you could do this, but here are my initial thoughts. First, look at how other information products like this are marketed and sold. A lot of use the traditional "long form" sales letter. Looking over her website, it's basically what she has now just laid out slightly differently. I'm not a fan of long sales pages, but they get results. Second, help identify the online market she's selling to. My first thoughts are moms and parents of kids that are about to go to college. I can't see a college kid buying it, but I can definitely see it being given as a gift. Look for blogs in these topics and email them to gauge interest. Perhaps give copies as prizes for their readers. Other ways to promote the site would be to take the recipes and convert them to articles and publish them on sites like ezinearticles.com (with titles like "how to cook healthy microwave pizza"). Then in the author bio add a link to her site. It may be worth considering converting the video / book to digital products and offering the DVD & hard copy as an upsell.