4 ms·
To me, if true, this would be more evidence that Microsoft doesn't understand its core value proposition anymore. XBox excluded, what Microsoft does well is sof
by ebiester 15y ago
To me, if true, this would be more evidence that Microsoft doesn't understand its core value proposition anymore. XBox excluded, what Microsoft does well is software that helps get business done. It's what makes them the money, and nearly every expansion into other markets has lost them money.
The strategic alliance wasn't with Nokia -- it was with RIM. RIM was the company who understood how business people thought, and imagine a .NET binding for Blackberry development. Build your backbone on Windows, a .NET view for the desktop, and one for the blackberry, using the same interfaces easily.
Now, small moves (such as Bing defaulting as a search provider and better Exchange integration) have been announced this year, but not the big money sunk into Nokia.
- pyre 15y agoWith RIM in a downward spiral, maybe MS wants to have full control of the mobile phone stack, and then market it heavily to the corporate sector (i.e. make Nokia+WP7 the next Blackberry). As others have mentioned, this is also a way of keeping their money in Europe and avoiding taxes by exporting it. RIM might have been a better strategic alliance, but they are a Canadian company, so it would be hard to buy them while keeping the money within the EU.