> The incentive is not to make you buy it once, the incentive is to make you keep using it, by improving it, or keeping it good, take good care of customers, et

> The incentive is not to make you buy it once, the incentive is to make you keep using it, by improving it, or keeping it good, take good care of customers, etc. The problem is that this isn’t the only incentive, or rather, not a well-defined version of the incentive at play. The incentive is to simply keep the customer as a customer, over time. Multiple strategies will work, which includes being nice to the customer, but also includes lock-in strategies like data availability (proprietary format, no export), logic availability (custom proprietary language, stdlib, etc), etc That is, Jetbrains and Oracle both run on subscription models, with very different interpretations of how to process those incentives.