Tim Cook might sell a charger for less than what the Fitbit or Pebble cost, but he won't have any wearables at that price point. I emphasized low cost for a rea

Tim Cook might sell a charger for less than what the Fitbit or Pebble cost, but he won't have any wearables at that price point. I emphasized low cost for a reason: that doesn't include Apple. Yet the Apple watch sells well. So either Pebble & Fitbit missed the mark by selling cheap or they need more features even at that price point.