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According to FB metrics, FB AI magic works great. Then again, according to FB metrics video engaged better than text ... and it turns out they were lying. I wou
by ashtonkem 6y ago
According to FB metrics, FB AI magic works great. Then again, according to FB metrics video engaged better than text ... and it turns out they were lying. I wouldn’t put it past them to goose the numbers a bit for their core product.
- hertzrat 6y agoThe “videos engage better than text” idea has been dominant for a few years now. It’s based on a Facebook statement?
- ashtonkem 6y agoFacebook pushed that argument hard, and there is an ongoing lawsuit over whether they misled their customers.
- hertzrat 6y agoWhat’s the evidence they misled customers? Internal documents?
- nopriorarrests 6y agoThey confessed. https://www.nytimes.com/2016/09/24/business/media/facebook-apologizes-for-overstating-video-metrics.html https://www.nytimes.com/2016/09/24/business/media/facebook-a...
- antupis 6y agoThis or put more generally ads don't work as FB says they do. It is much easier to blame faulty ml than say that people dont click ads.