I think the problem is deeper than that. Every company wants to advertise to high earning college educated people, and nobody wants to advertise to unemployed a

I think the problem is deeper than that. Every company wants to advertise to high earning college educated people, and nobody wants to advertise to unemployed anti-vaxers. But presumably Facebook has a lot more of the latter. So they have to get a bit "creative" with their targeting if they want to sell their inventory...