> I don’t have exercise issues. Well that's what I told my brother, don't get one because you do sports 3-4 times a week anyway. For me it was a motivational t

> I don’t have exercise issues. Well that's what I told my brother, don't get one because you do sports 3-4 times a week anyway. For me it was a motivational thing, seeing my trends in activity, getting nudges, doing competitions with friends, seeing my Vo2max go up over-time, are all great, but unnecessary for my brother. > the ostensible ease of use just isn’t worth the hassle of wearing a watch. I’m ok just pulling out my phone. I'd say there's a mix-up here. The watch isn't easy to use versus the phone, which is the primary reason that it allows freedom from a digital device that demands constant attention. Secondly, if you're okay pulling out your phone, then you're really saying you don't have any wish to be free from your phone, so there's an audience mismatch here. The freedom from the phone first requires you to actually agree that you need it, for many of us that's the case. If you do, the second part is being able to leave your phone at home when you go for a walk, go to the gym, go see friends, go clubbing etc. But for many that's a step too far, without any alternative offering functionality like payments, music, maps, messages, calls. The watch offers that, but in a way that's not super easy to use, but will get the job done. This is why the watch will never be a place where you scroll through social media for hours, or refresh your 5 news apps for the news junkies among us, but the easy-to-use phone, will be.