>We lost the Art of interface building and turned it into a complete science If only... Most modern companies seem to ignore any kind of science and thoughtful

>We lost the Art of interface building and turned it into a complete science If only... Most modern companies seem to ignore any kind of science and thoughtful consideration of their UIs. The only considerations seem to be: (1) looks good on screenshots, and (2) is modern (for some arbitrary definition of modern). The only "scientific" tool they emply A/B testing, blindly and massively. Look at some reports about beta testing for Windows 95 and you'll see how far we've fallen.