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I'm fascinated by the decision too. But I'm guessing it isn't driven by stupidity. This campaign seems very unlikely it will change public opinion or make Appl

I'm fascinated by the decision too. But I'm guessing it isn't driven by stupidity. This campaign seems very unlikely it will change public opinion or make Apple change their position. Perhaps the campaign helps to build a position in terms anti-trust legal proceedings? As the least vertically integrated of the big tech companies, it helps build a case that they are the victim, not the perpetrator - Apple is using its market power to shut them out.

Someone 6y ago
But I don’t see them having a decent argument. Apple will (rightfully) say this gives their customers (who pay $$$ to get on their platform) a choice. They’ll also argue that “opt-in” is the right way to go for this kind of choice. Facebook’s argument is “but it isn’t in our customer’s interests”, and they may add “if Apple adds such a feature, it should be opt-out”. That first argument doesn’t have any value. Why would any third party have to accommodate Facebook’s advertising business? The second one is extremely weak, as ‘the world’ is moving towards, or already arrived at “opt-in is the only good choice”. They also publicly stated that Apple’s opt-in doesn’t apply to Apple’s own adverts. _If_ that’s correct, they have a good point, but I think that’s a very, very big _if_.