However, a move like this could put WinPho on the map, especially in countries where the name Nokia is synonymous with quality. I think the author overestimate

However, a move like this could put WinPho on the map, especially in countries where the name Nokia is synonymous with quality. I think the author overestimates the power of Nokia's brand. In South Africa, the sort of place the author seems to refer, RIM is taking the lower-middle end of the market by storm, and displacing Nokia. Users who used Mxit (a hugely popular chat app) on Nokia are jumping to BBM in droves ("unlimited" data with BIS also helps). Users in developing countries, which may be seen as the last viable market for Nokia, are more savvy than commonly assumed. Nokia may be able to hold on to the very basic entry level market though.