For some reason I'm reminded of the story of the early British rail company, which, running out of ways to extract value on ticket prices, segmented their train

For some reason I'm reminded of the story of the early British rail company, which, running out of ways to extract value on ticket prices, segmented their train cars into 3 classes and took the roof off the 3rd class (subjecting it to rain, unpleasant exposure) to scare 1st class passengers into not buying too cheap a ticket.