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That's absolutely true, at least historically, but unfortunately it's not the full picture. Take for example the 'Ultrabook' branding. It's an Intel trademark,

That's absolutely true, at least historically, but unfortunately it's not the full picture. Take for example the 'Ultrabook' branding. It's an Intel trademark, and for a few years that word was _everywhere_. However, to get the shiny badge on your system you had to give a lot of control to Intel over the design and characteristics [1]. That's not to say AMD doesn't do the same thing to a degree - They own the term "APU" and will never let Intel refer to an i7 with 'Iris Xe Graphics' as an APU, Never. The point is that Intel for a long time had leverage over most of the PC industry and used it to get exclusivity over certain parts of the market. --- [1] https://www.eweek.com/mobile/intel-ultrabook-partners-look-for-cut-in-chip-prices-report https://www.eweek.com/mobile/intel-ultrabook-partners-look-f...

BoorishBears 6y ago
If anything it's the opposite, that historically Intel did have unfair advantages but now it's as simple as AMD failing to deliver. I mean take things like the Ultrabook... you realize your article is literally a decade old? I remember those days Intel was literally inventing a term and paying developers to come up with "ultrabook app ideas" and stuff. Now the usage of the term is pretty much toothless: https://store.hp.com/us/en/dlp/amd-ultrabook https://store.hp.com/us/en/dlp/amd-ultrabook And that was a bizarre example to choose anyways if you're willing to dig into ancient history, there was a point OEMs were afraid to work with AMD because of Intel... - Now a days their iron grip has waned, but AMD literally cannot produce. It's that simple.
- yabones 6y ago
  Yes, it is a very old story and that's specifically why I chose to highlight it. Consumer electronics are rarely about 'the best' chips, just the ones that work. Intel may not be the leader technology wise, but they have the contracts to put their processors where they need to be. They don't have the strength they used to, they still leverage the existing relationships with OEMs. And regarding AMD's production capabilities, that seems to be old news. According to a report [1] from August, there don't seem to be any major logistical issues anymore. They've massively scaled up output from TSMC, at some points this year making up about 20% of their production output [2]. Whether this is on the same level as Intel, it's hard to say - If you have information comparing them I'd love to see it. --- [1] https://wccftech.com/exclusive-the-state-of-amds-supply-chain-august-2020/ https://wccftech.com/exclusive-the-state-of-amds-supply-chai... [2] https://hothardware.com/news/amd-7nm-production-at-tsmc-set-to-double-in-2h-2020 https://hothardware.com/news/amd-7nm-production-at-tsmc-set-...
  - BoorishBears 6y ago
    Definitely not buying the "I chose an old and dead story because it's old and dead". I dislike when I'm talking about something and start to get the impression the person rebutting is just googling random stuff to throw out and see what sticks. Because then it falls on me to apply context to everything they say (since JIT googling doesn't give you that) For example, anyone claiming that their mobile production issues are "old news" as HP is literally cancelling Ryzen based laptop orders and pitching Intel replacements a couple of months after that article https://phonemantra.com/amd-ryzen-mobile-shortage-confirmed-hp-renoir-laptops-failed/ https://phonemantra.com/amd-ryzen-mobile-shortage-confirmed-..., is obviously not up to date on the situation. And I mean you're bringing up TSMC numbers but ignoring the fact consoles are a large chunk of that output and the fact the 20 percent number means literally nothing in a vacuum. AMD is a public company, it's in their best interest to always say things will be better on the horizon. - The fact is OEMs are supply constrained on Ryzen laptops and not on Intel laptops. To the point they're retconning Ryzen skus. This damages AMDs relationship with OEMs and is not Intel's fault. I'm going to leave it at that.

BoorishBears 6y ago

If anything it's the opposite, that historically Intel did have unfair advantages but now it's as simple as AMD failing to deliver. I mean take things like the Ultrabook... you realize your article is literally a decade old? I remember those days Intel was literally inventing a term and paying developers to come up with "ultrabook app ideas" and stuff. Now the usage of the term is pretty much toothless: https://store.hp.com/us/en/dlp/amd-ultrabook https://store.hp.com/us/en/dlp/amd-ultrabook And that was a bizarre example to choose anyways if you're willing to dig into ancient history, there was a point OEMs were afraid to work with AMD because of Intel... - Now a days their iron grip has waned, but AMD literally cannot produce. It's that simple.

yabones 6y ago
Yes, it is a very old story and that's specifically why I chose to highlight it. Consumer electronics are rarely about 'the best' chips, just the ones that work. Intel may not be the leader technology wise, but they have the contracts to put their processors where they need to be. They don't have the strength they used to, they still leverage the existing relationships with OEMs. And regarding AMD's production capabilities, that seems to be old news. According to a report [1] from August, there don't seem to be any major logistical issues anymore. They've massively scaled up output from TSMC, at some points this year making up about 20% of their production output [2]. Whether this is on the same level as Intel, it's hard to say - If you have information comparing them I'd love to see it. --- [1] https://wccftech.com/exclusive-the-state-of-amds-supply-chain-august-2020/ https://wccftech.com/exclusive-the-state-of-amds-supply-chai... [2] https://hothardware.com/news/amd-7nm-production-at-tsmc-set-to-double-in-2h-2020 https://hothardware.com/news/amd-7nm-production-at-tsmc-set-...
- BoorishBears 6y ago
  Definitely not buying the "I chose an old and dead story because it's old and dead". I dislike when I'm talking about something and start to get the impression the person rebutting is just googling random stuff to throw out and see what sticks. Because then it falls on me to apply context to everything they say (since JIT googling doesn't give you that) For example, anyone claiming that their mobile production issues are "old news" as HP is literally cancelling Ryzen based laptop orders and pitching Intel replacements a couple of months after that article https://phonemantra.com/amd-ryzen-mobile-shortage-confirmed-hp-renoir-laptops-failed/ https://phonemantra.com/amd-ryzen-mobile-shortage-confirmed-..., is obviously not up to date on the situation. And I mean you're bringing up TSMC numbers but ignoring the fact consoles are a large chunk of that output and the fact the 20 percent number means literally nothing in a vacuum. AMD is a public company, it's in their best interest to always say things will be better on the horizon. - The fact is OEMs are supply constrained on Ryzen laptops and not on Intel laptops. To the point they're retconning Ryzen skus. This damages AMDs relationship with OEMs and is not Intel's fault. I'm going to leave it at that.