I couldn't agree more. It's a shame, too, because BMW used to run some slick ads and seemed to have a sense of humour. In the mid- to late-90s I worked at an on

I couldn't agree more. It's a shame, too, because BMW used to run some slick ads and seemed to have a sense of humour. In the mid- to late-90s I worked at an online newspaper and BMW ran banner ads on April 1 for a few years, touting fake features such as laser zappers to keep flies off your windscreen etc. Not sure which ad agency they use now, but this live billboard thing is just damaging to the brand. Creepy, too.