3 ms·
What echo chamber was the guy/gal behind this living in? Nothing about this sounds like a good idea to increase the value of the brand.
by throwbacktictac 6y ago
What echo chamber was the guy/gal behind this living in? Nothing about this sounds like a good idea to increase the value of the brand.
- samizdis 6y agoI couldn't agree more. It's a shame, too, because BMW used to run some slick ads and seemed to have a sense of humour. In the mid- to late-90s I worked at an online newspaper and BMW ran banner ads on April 1 for a few years, touting fake features such as laser zappers to keep flies off your windscreen etc. Not sure which ad agency they use now, but this live billboard thing is just damaging to the brand. Creepy, too.
- corty 6y agoCreepy, but in line with what the car itself phones home. If you thought Tesla was invasive in its remote control and surveilance, BMW is hell-bent on surpassing them.
- rriepe 6y agoThis had to cross a line because it was British, but then it couldn't be funny because it was German.
- Turing_Machine 6y agoRight. It's not just the privacy violation per se, it's that it's a sign the company is now run by idiots. I don't buy stuff from companies run by idiots.
- justinclift 6y agoThe executives from Boeing had to go somewhere? :)
- mrtksn 6y agoIt actually sounds like they hired someone from online ads industry, so the first idea was personalised ads through data collection.
- bagacrap 6y agoand implement an IRL popup!