Yes, this is the far-sighted approach. Apple with its app store currently acts like a corrupt-middle-man-bureaucrat because it forces itself between the develop

Yes, this is the far-sighted approach. Apple with its app store currently acts like a corrupt-middle-man-bureaucrat because it forces itself between the developer and the seller and demands a bribe from both for the "privilege" to develop / use an app. This means less profit for the developer, higher price for the user, and a violation of your privacy rights by Apple (apart from profiteering).